Meizhou's Pomelo Growers: From Golden Grove to Golden Life

By Wu Wanjie, Yang Yulai, SFC, 21st Century Business Herald

In November, Guangdong’s harvest season is in full bloom. In a pomelo grove in Meizhou, pomelo grower Huang Hong is inspecting his trees. Huang Hong, growing up in a pomelo farm in Meizhou, his childhood memories are woven with pomelo fragrance. A pomelo grove counts every step from subsistence to prosperity of his family.

As a signature agricultural product of Meizhou, the pomelo is the "golden fruit" that benefits the region—and even more so, a "farmers-enriching industry." At present, Meizhou's pomelo orchards span nearly 43,333 hectares, producing over 1.15 million tons of fruit annually. The industry generates more than 8.9 billion yuan in annual revenue across the entire supply chain, with its brand valued at an impressive 22.75 billion yuan, driving over 100,000 farming families to increase their income by an average of over 30,000 yuan each year.

Today, this humble fruit is fueling rural revitalization and regional development in Meizhou. We will surely see the smiles of pomelo growers like Huang Hong grow even brighter, and their lives sweeter, just like the fruit they grow.

Chief Producer: Zhao Haijian

Supervising Producer: Shi Shi

Editor: Li Yingliang, Huang Zihao

Reporter: Wu Wanjie, Yang Yulai

Video Editor: Cai Yutian

Poster: Zheng Jiaqi

New Media Coordination: Ding Qingyun, Zeng Tingfang, Lai Xi, Huang Daxun

Overseas Operations Supervising Producer: Huang Yanshu

Overseas Content Coordinator: Huang Zihao

Overseas Operations Editors: Zhuang Huan, Wu Wanjie, Long Lihua, Zheng Quanyi 

Produced by: Southern Finance Media Gorp.